JMC199/ATS196: Land of Opportunity
Dorothy Pisarski, Paul Judd
AOI: Global and Cultural Understanding
This JTerm course will explore both the corporate presence and the consumer behaviors in Chile and in particular in Santiago, a city of almost seven million inhabitants. Chile is a land of rich diversity; its population self-defines as 60% Caucasian, 25% Mestizo, 8% indigenous and 5% Asian.
Santiago is home to the Economic Commission for Latin America and the Caribbean (ECLAC) and therefore it attracts finance and investment firms including Principal Financial, JP Morgan and ACE Group. Other key international corporations such as IBM, Intel, Microsoft, Boston Consulting Group (BCG) and Yahoo have offices there.
Students will investigate:
How do family and consumer attitudes and behaviors fuel media and corporate interest from the USA and all parts of the globe?
How do advertisers impact consumption of goods and services throughout one’s lifespan in Santiago?
Why did the New York Times Travel Section call Santiago its Top Destination in 2011? How does life expectancy in Chile contrast with other places?
Why do CNN and the New York Times call Santiago “South America’s Silicon Valley”?
Students will discover their own answers to these questions, with assistance from local guides, Chilean professors, and English-speaking corporate managers.
Please consider the physical challenges presented by this course:
Estimated Range for 2019:
- Santiago is a city of 7 million people. The expanse of urban living can be a challenge.
- Walking (4-6 miles/day) and standing for long periods daily. Climbing up and down stairs within buildings and steep outdoor stairs throughout the city of Valparaiso. Walking and navigating through crowded subways in Santiago, and crowded streets in Santiago and Valparaiso. About a third of the time, walking is on steep or hilly topography (usually paved).
- Temperatures are very hot during mid-summer, mid 90s are typical, and the direct sun and extensive heat are challenges.
$4,880-5,700. Airfare included.